10 Ways To Improve Your Print Ads - australia luxe shoes

3) Include a picture of your brochure or catalog in your ad Nike Air Foamposite . 4) Use a sidebar in your ad packed with tips that your prospect will find useful.

E.g 10 Ways To Reduce Your Phone Bill. 5) Concentrate your copy on the prospect, not on your company Nike Air Max 95. Tell your prospect how your product or service will solve their problems.

Use the words you and your frequently and I and We less Luxe boots. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.

7) Consider converting your ad into an advertorial Nike Air Max 95. This format looks more like an article and contains valuable information.

It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the Portfolio section of my website ) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks. 9) Consider running your ad in black and white if youre using mostly text in the ad.